THE MAGIC OF THE BUREAU
Australia has a big opportunity to leverage.
The world already knows Australia is a great place to live but to maximise that we need to shift the narrative, focus on our country as home to innovative industries, global businesses and real investment opportunities.
While the citizens of the world crave good stories and opportunities, almost universally across the planet, publishers in the past decade have experienced cost cutting as their economic models are disrupted. Their readers seek content, however publishers struggle to fund the creation of credible editorial content.
There lies the opportunity at the intersection of this changing and challenged media landscape.
Supplying publishers across the planet with content ready to publish, written to editorial standards, free of charge, solving their problem as they publish articles from The Bureau.
ROI
The Bureau will create jobs, attract inbound investment and lift business tourism.
The Bureau will give a worldwide voice to Australian businesses whether they are large, medium or small.
Experienced and skilled journalists telling the stories in a way that readers will want to read, and publishers will want to publish.
Directly providing 20 new jobs for experienced editors, journalists and contributors locally, based in each state and territory, while the indirect jobs created would be significant, almost limitless from the increased trade, inbound investment and business tourism. We estimate the creation of more than 15,000 new jobs over then next 5 years.
