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PRESENTING AUSTRALIAN OPPORTUNITIES TO THE WORLD BY STORYTELLING
Australians all know that our way of life is unrivalled, driven by the wealth of our resources, but even local people rarely understand the innovation that goes on in our own great country.
We have global leaders in many scientific and business fields at the cutting edge of research and development. We are home to organisations that are connected throughout our states and territories and across the globe, selling unique goods and services that have been made or developed right here.
The opportunity has arisen to fill a global content void and start to overturn the perception that Australians just live off the wealth of the land.
Quality stories about Australian innovations and entrepreneurship, published in key markets around the globe will help bust that myth. This is not public relations or propaganda; it is the truth. Locally created, independent coverage, putting stories that showcase Australian business innovators within reach of the world's media. Freely offered as articles, pictures, audio and video to be used without restraint by overseas publishers that know their audiences and have reach well beyond our embassies or trade offices.
We call this idea The Bureau.
By devoting experienced journalists, working under a charter of editorial independence, to finding the innovation drivers within Australia and directing this content to publishers where it can achieve the best outcomes, The Bureau is a cost-effective lever to advance this country's interests.
We love Australia, and we don’t want to change who we are. Why would we? But what’s the impediment of not telling our stories of innovation, entrepreneurship and research to the world?
Business News has the editorial experience, and with the relationships built over the last 25 years, we can reach more than 5,000 international publishers and editors, providing rapid delivery of objectives and managing the content to ensure that Australia gets the level of attention it deserves.
